Altered Realities Exhibition

2016

Identity, Print Design

Identity design for the exhibition of Altered Realities held at the Lethaby Gallery. Altered Realities was a reactionary exhibition exploring and coming to terms with the incredibly turbulent year of 2016, through politics, technology and beyond.

The identity took inspiration from Jean Baudrillard‘s Simulacra and Simulation, intending to place a flag on the timeline of events in 2016 and the map of Baudrillard’s precession of simulacra.

A clashing serif and sans-serif logo was created alongside a set of animated posters, videos and a map.
Mark